Your go-to senior visual designer based in Washington D.C. who embodies a refreshing blend of easy-going charm and unwavering expertise.
Booking for April 2025
LIDIA
SANTOYAN
Visual
designer
digital
portfolio
01
Velsera
Velsera is a three leading companies in healthcare and biopharma industry that merged together. I was part of the team designing a landing page to debut at the J.P. Morgan Healthcare Conference that was 2 months away.
#UX
#UI
#wireframes
#visual design
#landing
02
Evamuah
Multipage website design and Webflow development for a makeup artist in Washington D.C. Elegantly showcasing portfolio and engaging visitors with a user-friendly interface, we focused on amplifying the reach and highlighting the services in the clear manner.
#UX
#UI
#webflow
#animation
#website design
03
Allaway
Allaway is the company in the event and retreats industry. As part of the team I was responsible for the landing page and the multi page website design, from structure, user experience, and wireframing to concepts and high fidelity design.
#UX
#UI
#wireframes
#design hand off
#website design
04
Guggenheim
Conceptual museum website redesign that embodies sophistication and captures the essence of artistic expression. Sisually captivating digital experience, where every detail has been meticulously crafted to showcase the beauty and significance of the museum's collections.
#wireframes
#UX
#UI
#visual design
#concept
Spot reserved for your amazing project
05
Playground
Welcome to my playground! Here you will find everything from conceptual AI campaigns, animations, and 3D graphics.
#AI
#concepts
#visual design
#animation
Services That Rock Your World
I've got a bag of tricks to match your needs. Check out the most common projects I can help you with.
Prices? No worries! Go hourly or choose the project path—whatever floats your boat.
What matters most to me is that we vibe well together and make magic happen!
let's connectMultipage website design
From stunning visuals to seamless user experience. Whether you need a portfolio, an e-commerce platform, or a content-rich website — every aspect will be thoughtfully designed to leave a lasting impression.
landing page design
Whether you need a promotional page to drive conversion, want to set up an advertising campaign, or simply want to hold an online space with limited content while a bigger multipage website is building — I got you!
A-to-Z Website audit
It’s an affordable way to take your website from a messy, dead zone to a thriving, creative space. If you are second-guessing your DIY-ed website, or want an expert objective view on the work done this is the best service for you.
help on existing project
If you have an existing project and looking for a freelancer to take it on and roll with it — you are in the right place. I've taken on countless projects and helped the team to see it through till launch.
Unique project needs
Have a unicorn needs? YAY! That what makes it exciting, isn’t it? Fill out the form below and provide as much details as you willing to share and I’ll see if I can help. Pss.. between you and I this is the best kind of projects :)
work process
Flexibility is at the heart of my work process, as I understand that each collaboration is unique and may call for a different approach. I've outlined the most common and highly effective processes that have proven to work exceptionally well.
01
Brief & kickoff call
It's time to get to know you and your project better. After the discovery call and the signed contract, I'll send you the questionnaire to start getting to know your brand on a deeper level. On the kickoff call, we will go through and agree on the project plan.
02
assets and Wireframes
During this step, I'll ask you to share all of the assets you currently have available. Your brand book, fonts, logo, photos, etc. We will agree on the concept and I will create a site map and low-fidelity wireframes of the website. At this point, we are focusing on the content and user experience.
03
Design options
After wireframe approval, we are moving on to the exciting part of the process - high-fidelity design. I usually present 2 options for the home page design that could be different in module layout and functionalities.
04
Full website design
Once we agree on the Home page design I'll start working on the design of the all website pages. I'll create a desktop view first, and once that gets approved I'll work on the mobile view, so you can see what it's going to look like on the smaller screens.
05
Handoff to developers
If you already have developers it's important to prepare the design file for them for a faster and smoother build. I'll export all the needed assets and clean up the file, prep all of the styles and states, to set the dev team to success.
06
Website QA
After the website is built I'll do a quality assurance check to make sure everything follows the design and intended functionality. I also will provide feedback on the animation to make sure the interaction is smooth and follows best practices.
Hi, i'm lidia
Visual design gets my heart racing, and I'm beyond grateful to dive into it every single day. I create websites that are user-friendly, follow visual trends, and give a delightful experience. Here are a few achievements under my belt:
Prototyped and designed a few dozens websites with different users, functionality, and interactions in mind.
Created and presented multiple skill-sharing design trainings for the internal design teams.
Collaborated with design leads and other senior creatives to create a multimillion pitch, visual directions, and campaigns.
Built an internal design system by creating Figma templates to enhance the workflow between the developers and designers.
Created graphics in the incredibly fast-paced environment for a fundraising campaign that raised $1.3 million in just a few days.
Worked with a wide range of clients including beauty and fashion brands, and a large high-profile tech company in Sunnyvale.
things i believe in
My rich perspective of how each client is unique enables me to adapt quickly and work in a wide range of industries. My "start-by-listening" approach is the source of vital information about your needs and your business.
01
01
The power of listening
My rich perspective of how each client is unique enables me to adapt quickly and work in a wide range of industries. my "start-by-listening" approach is the source of vital information about your needs and your business.
I know how frustrating it is to not know what’s going on with your project (arrrghhh, I’m allergic to ghosting), so I always stay in touch and open to collaboration.
02
02
Responsiveness
I know how frustrating it is to not know what’s going on with your project (arrrghhh, I’m allergic to ghosting), so I always stay in touch and open to collaboration.
Personal development is a huge part of my life. Since design and technology are changing and improving rapidly, I have to constantly enhance my skills to be up-to-date. I feel so lucky that learning new things is right up my alley.
03
03
Personal development
Personal development is a huge part of my life. since design and technology are changing and improving rapidly, I have to constantly enhance my skills to be up-to-date. I feel so lucky that learning new things is right up my alley.
Adventure has played a vital role in shaping the person I am today. It has taught me to take risks and to never shy away from a challenge. through adventure, I've learned to push past my fears, to problem-solve, and to be resourceful. It helped me to grow in ways I never thought possible.
04
04
Life as adventure
Adventure has played a vital role in shaping the person I am today. It has taught me to take risks and to never shy away from a challenge. through adventure, I've learned to push past my fears, to problem-solve, and to be resourceful. It helped me to grow in ways I never thought possible.
In Their Own Words
Get ready to feel the positive vibes! Brace yourself for a dose of kind words straight from the hearts of my incredible colleagues and clients. We've had a blast working together, and the fun continues!
ready to rock? let’s connect
Complete the form and I’ll get back to you within 2 business days to set up a discovery call to get to know you and your project better!