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Your go-to senior visual designer based in Washington D.C. who embodies a refreshing blend of easy-going charm and unwavering expertise.

Booking for April 2024

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Visual
designer

digital
portfolio

                 

Design modern and eye-catching websites
Prep and handoff files like a pro
Create interface animation
Responsive and proactive
outstanding visual design
Design modern and eye-catching websites
Prep and handoff files like a pro
Create interface animation
Responsive and proactive
outstanding visual design
Design modern and eye-catching websites
Prep and handoff files like a pro
Create interface animation
Responsive and proactive
outstanding visual design

Services That Rock Your World

I've got a bag of tricks to match your needs. Check out the most common projects I can help you with.

Prices? No worries! Go hourly or choose the project path—whatever floats your boat.

What matters most to me is that we vibe well together and make magic happen!

let's connect

Multipage webste design

From stunning visuals to seamless user experience. Whether you need a portfolio, an e-commerce platform, or a content-rich website — every aspect will be thoughtfully designed to leave a lasting impression.

landing page design

Whether you need a promotional page to drive conversion, want to set up an advertising campaign, or simply want to hold an online space with limited content while a bigger multipage website is building — I got you!

A-to-Z Website audit

It’s an affordable way to take your website from a messy, dead zone to a thriving, creative space. If you are second-guessing your DIY-ed website, or want an expert objective view on the work done this is the best service for you.

help on existing project

If you have an existing project and looking for a freelancer to take it on and roll with it — you are in the right place. I've taken on countless projects and helped the team to see it through till launch.

Unique project needs

Have a unicorn needs? YAY! That what makes it exciting, isn’t it? Fill out the form below and provide as much details as you willing to share and I’ll see if I can help. Pss.. between you and I this is the best kind of projects :)

work process

Flexibility is at the heart of my work process, as I understand that each collaboration is unique and may call for a different approach. I've outlined the most common and highly effective processes that have proven to work exceptionally well.

01

Brief & kickoff call

It's time to get to know you and your project better. After the discovery call and the signed contract, I'll send you the questionnaire to start getting to know your brand on a deeper level. On the kickoff call, we will go through and agree on the project plan.

02

assets and Wireframes

During this step, I'll ask you to share all of the assets you currently have available. Your brand book, fonts, logo, photos, etc. We will agree on the concept and I will create a site map and low-fidelity wireframes of the website. At this point, we are focusing on the content and user experience.

03

Design options

After wireframe approval, we are moving on to the exciting part of the process - high-fidelity design. I usually present 2 options for the home page design that could be different in module layout and functionalities.

04

Full website design

Once we agree on the Home page design I'll start working on the design of the all website pages. I'll create a desktop view first, and once that gets approved I'll work on the mobile view, so you can see what it's going to look like on the smaller screens.

05

Handoff to developers

If you already have developers it's important to prepare the design file for them for a faster and smoother build. I'll export all the needed assets and clean up the file, prep all of the styles and states, to set the dev team to success.

06

Website QA

After the website is built I'll  do a quality assurance check to make sure everything follows the design and intended functionality. I also will provide feedback on the animation to make sure the interaction is smooth and follows best practices.

Lidia Santoyan photo

Hi, i'm lidia

Visual design gets my heart racing, and I'm beyond grateful to dive into it every single day. I create websites that are user-friendly, follow visual trends, and give a delightful experience. Here are a few achievements under my belt:

Prototyped and designed a few dozens websites with different users, functionality, and interactions in mind.

Created and presented multiple skill-sharing design trainings for the internal design teams.

Collaborated with design leads and other senior creatives to create a multimillion pitch, visual directions, and campaigns.

Built an internal design system by creating Figma templates to enhance the workflow between the developers and designers.

Created graphics in the incredibly fast-paced environment for a fundraising campaign that raised $1.3 million in just a few days.

Worked with a wide range of clients including beauty and fashion brands, and a large high-profile tech company in Sunnyvale.

things i believe in

My rich perspective of how each client is unique enables me to adapt quickly and work in a wide range of industries. my "start-by-listening" approach is the source of vital information about your needs and your business.

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The power of listening

My rich perspective of how each client is unique enables me to adapt quickly and work in a wide range of industries. my "start-by-listening" approach is the source of vital information about your needs and your business.

I know how frustrating it is to not know what’s going on with your project (arrrghhh, I’m allergic to ghosting), so I always stay in touch and open to collaboration.

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Responsiveness

I know how frustrating it is to not know what’s going on with your project (arrrghhh, I’m allergic to ghosting), so I always stay in touch and open to collaboration.

Personal development is a huge part of my life. since design and technology are changing and improving rapidly, I have to constantly enhance my skills to be up-to-date. I feel so lucky that learning new things is right up my alley.

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Personal development

Personal development is a huge part of my life. since design and technology are changing and improving rapidly, I have to constantly enhance my skills to be up-to-date. I feel so lucky that learning new things is right up my alley.

Adventure has played a vital role in shaping the person I am today. It has taught me to take risks and to never shy away from a challenge. through adventure, I've learned to push past my fears, to problem-solve, and to be resourceful. It helped me to grow in ways I never thought possible.

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Life as adventure

Adventure has played a vital role in shaping the person I am today. It has taught me to take risks and to never shy away from a challenge. through adventure, I've learned to push past my fears, to problem-solve, and to be resourceful. It helped me to grow in ways I never thought possible.

In Their Own Words

Get ready to feel the positive vibes! Brace yourself for a dose of kind words straight from the hearts of my incredible colleagues and clients. We've had a blast working together, and the fun continues!

Edd

Creative director

Rare to come - that’s how I would describe Lidia. She’s extremely talented, easy to work with, reliable and has a work ethic that is goes unmatched in todays workforce. I am so glad that I had the opportunity to meet and work alongside her. The world could use a few more Lidia’s in it :)

Lou

Design director

I was lucky to work with Lidia and watch her grow develop and refine her skillset. She is awesome to work with. I have full confidence in her ability to execute on any ask that comes her way. She always overdeliver on any task I assigned to her. If you have a chance to hire Lidia I definitely wouldn't hesitate to do it. Not only is she talented and hardworking she is a kind person and someone who is an absolute asset in the trenches.

Taya

Art director

Lidia is a passionate and dedicated professional, that is not afraid to ask questions when needed. We worked together as a team on a rather complicated account and she was quick to grasp everything and was on board in no time. Lidia is creative, considerate, and always eager to learn. I highly recommend her to any creative team.

inga

graphic designer

Lidia is your go-to person. She is always eager to lead, to learn, and to accomplish her work in the most professional way. She is incredibly pleasant to work with and a very dependable person. In her work, Lidia combines creativity and sharp attention to detail. She can lead and be led with equal confidence and content. Lidia would be a great addition to any group.

Laura

copywriter

It was such a treat to have the opportunity to work alongside Lidia during her time at Bluemercury. She jumped in head first during our busiest time of the year and was able to quickly turn around high-quality with a can-do spirit! She was a great asset to our team and anyone would be lucky to work with her!

Kelsey

graphic designer

I had the pleasure of working with Lidia when she was a graphic design contractor for AVIXA. She is extremely driven, talented and has such a wonderful passion for design. She utlizies typography, color and visual hierarchy to create dynamic designs that are breathtaking. I highly recommend her! Lidia's passion and desires to grow as a graphic designer will make her a great addition to any workplace.

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LinkedInBehance
lidia.santoyan@gmail.com

ready to rock? let’s connect

Complete the form and I’ll get back to you within 2 business days to set up a discovery call to get to know you and your project better!

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